The CreatorInsider channel has become a fun way for YouTube’s very own developers to not just promote the platform’s up and coming features, but to break then down and discuss their development on a personal and interactive level. The channel was, for example, utilized in December 2020 as a member of the YouTube team sat down and explained in depth how translations would be further facilitated on the website and app. The channel also takes questions from users, dedicating an entire series of videos to addressing and answering them.
A newest video, hosted by a member of YouTube’s Search and Discovery division, addresses what keywords a creator can use to get themselves to Recommended fame. It boils down to 3 specified factors.
First on our list is Audience Insights. This nifty little feature lets creators know what sort of content their userbase is enjoying. Particular emphasis should be placed on the titles and thumbnails of said content, as that is what forms a first impression. Thus, Insights allows them to stay on top of trends, and make videos that will resonate with their audiences.
Second stop on our list is Google Trends. YouTube and Google already have a good working relationship (the latter owns the former), and so it would make sense that YouTube recommend this tool. Not to mention, Trends is rather useful. Not only does it provide information on the popularity of topics across time and what’s currently trending, it also allows users to compare between two separate topics to see which has more popularity. This works especially well for creators that have more than one niche to fill, and are looking for active direction on what to post.
Our list ends on competitive analysis. What this entails is some research on a creator’s own part. Simply put, all they have to do is look up relevant keywords in the YouTube search bar and then compare and contrast between the successful and trending videos that show up. Their titles, thumbnails, video length, structure, and so on. Essentially, competitive analysis asks creators to not just look at the external appearance of attractive videos, but to delve into them and gauge what makes users stick around ’til the last minute.
Other queries that were addressed during this entire video discussion entailed uploading frequency, how much monetization affects the Recommended tab (short answer: not at all, apparently), and whether or not creators can take breaks from their channels without the algorithm filtering them out due to dormancy.
This post was written by Arooj Ahmed and was first posted to Digital Information World
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