Snapchat is very supportive of creators that want to develop Lenses and other AR features for its platform, and in order to entice more people to get in on this sort of thing as well as provide more financial incentives for Lens developers to create more often and with higher quality Snap Inc has just announced a fund of 3.5 million dollars that these developers would be able to access.
This was announced as Snapchat’s Lens Fest started out, and it also came with the announcement that Lenses created so far had been used by Snapchat’s users over one trillion times. This is an unreasonably massive number, so much so that most people might not even realize the significance of it although Lens creators certainly will.
It’s very likely the we are going to see a massive number of new lenses being made on a regular basis since this fund as well as the success of previous lenses has made it clear that doing so would be a very profitable thing for a lot of independent developers to consider working on. It also shows that Snapchat is leaning heavily into AR and Lenses and while it is definitely focused on its social media platform it is slowly turning into a different kind of tech company as well.
This post was written by Zia Muhammad and was first posted to Digital Information World
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