One of the comments I received on my article on lessons learned from a fairly public online hacking was very concise:
“That’s why the cloud is dangerous.”
I think a lot of people feel that to varying degrees.
I disagree. Strongly. Using the cloud can absolutely be safe.
I also think believing the cloud is dangerous prevents you from taking advantage of the things it can do for you — things like protecting your data.
It also misses the point that there are a number of things you’re already doing “in the cloud”, safely, and have been, for years.
The so-called “cloud” is new in name only; we’ve all been using online services for decades. They’re no more dangerous now, and quite likely less so. The only new thing is the number of services available. By taking responsibility for our own security, using the cloud — aka online services — can be safe, and enrich our lives along the way.
What is “the cloud”?
I have to start by throwing away this silly, silly term, “the cloud.” It’s nothing more than a fancy marketing term. Ultimately, it has no real meaning.
The cloud is nothing more than services provided online over the internet.
Seriously, that’s all it is.
Another way I saw it recently was this: “‘The cloud’ is simply using someone else’s computer.”
Be it services that provide a place to store your data, enable you to communicate with others, provide applications, sell you things, or answer your technical questions, it’s all happening in the cloud.
And that’s nothing new.
The cloud is new in name only
You’ve probably been using online services long before anyone thought to slap the name cloud on ’em.
- Do you have an online email account like Outlook.com or Gmail? You’re keeping your email in the cloud.
- Do you use any kind of email? It gets from point “A” to point “B” through the cloud.
- Do you upload pictures to a photo-sharing site like Flickr, Google Photos, or Photobucket? That’s the cloud.
- Do you use an online backup service? You’ve been backing up to the cloud.
Hopefully, you get the idea.
I really, really want to drive home the point that this thing people are calling the cloud is nothing new. You’ve been using it already — probably for years before that silly name was attached to it.
So let’s jettison the name and all the baggage comes with it, and call this what it really is: online services.
OK, fine. But is the cloud dangerous?
No more so now than it’s ever been.
In fact, I’ll claim that the average online service become safer than ever before as service providers learn from mistakes and implement industry best practices.
If anything has changed at all, it’s the breadth of available online services and the number of people using them.
The fact is that any tool, when misused, can be dangerous.
For example, placing sensitive information in your online email account (and only your online email account), and then not using proper security on that account is absolutely dangerous, and always has been. It’s not that online email accounts are dangerous. The danger arises from using them improperly.
The same is true for any online service, be it those generating the latest buzz or those you’ve used for years.
We’re all at the mercy of service providers
At this point, many folks point out that security breaches are often the fault of, or related to, a problem at the provider of the service in question.
Many are, it’s true.
But you know what? That’s not new, either.
As long as there have been service providers, there have been mistakes, breaches, and policy screw-ups at service providers.
I’m not (not! not! not!) trying to excuse service providers for making mistakes or screwing up. Every fiber of their corporate being should be working to prevent security-related errors and mitigate the impacts when they occur.
But the reality you and I have to deal with is that ultimately, service providers are staffed by humans, and humans make mistakes. Saying mistakes should never happen is unrealistic.
And it’s extremely poor security planning.
Besides, when it comes to security issues, we are most often our own worst enemies.
No one can protect you from you
Let’s go back to the Mat Honan hack for a moment, which is where the “the cloud is dangerous” comment originated.
Mat didn’t lose his data because of the breaches he experienced.
Mat didn’t lose his data because of problems with the online services (though there definitely were issues).
He lost his data because he wasn’t backed up. Even if he had not been hacked, he was at high risk of losing everything anyway, had he lost his laptop or experienced a simple hard disk failure.
Had he been backing up his data, I’m betting there wouldn’t even have been a news story.
On top of that, the hack reached as many of his accounts as it did because he had linked all of his accounts together. Mat helped the hackers get to his accounts.
No, the lesson here isn’t that online services are dangerous. The lesson here is that we have to assume responsibility for our own safety.
And I’ll say it once again: this is not new.
How to use online services safely
Using online services safely really boils down to not much more than the guidelines we’ve all heard before, plus maybe one or two new ones.
All, of course, augmented by a dose of common sense.
Only the part about using different email addresses for different accounts is relatively new – everything else should sound really, really familiar.
It really can be safe
To be clear, there’s no such thing as perfect security, and that’s true whether you keep your information securely locked away only on your own computer in your bedroom, or if you store it in the cloud. There’s always something that can go wrong.
By following basic security guidelines, there’s no reason that most of the popular online services can’t be used safely — at least as safely as the services you’re already using.
Used properly, they can even add security by providing things like additional backups, throw-away email accounts, data replication, and more.
You do have to assume responsibility for your own security, and that includes taking reasonable precautions to prevent problems and taking additional steps to minimize the impact should an issue arise.
Yes, you can avoid online services all together (remember, that means walking away from email as well), but you’d miss out on so many of the opportunities the internet has to offer.
Rather than asking “Is the cloud dangerous?”, learn to use it safely. I believe in the long run, you’ll be much better off for it.
I know I am.
Mat Honan, the victim of that public hacking I mentioned at the beginning, published an update detailing how he’s recovered from his hacking.
One relevant quote struck me:
“I’m a bigger believer in cloud services than ever before.”
This is the gentleman whose experience initiated this very discussion. While others are quick to blame “the cloud”, after all is said and done, he’s not one of them.
Neither am I.
Find his story at Mat Honan: How I Resurrected My Digital Life After an Epic Hacking.
: I don’t have the data to back it up, or I’d call it out more prominently in the article, but my feeling, based on being in this industry for as long as I have, is that by and large,the state of the art in online security is improving overall. If it seems like it’s happening more often, my sense is that it’s because there are more online services now than there ever have been. My gut tells me that the number of failings as a percentage of available online services is going down.
This post was written by Leo Notenboom and was first posted to AskLeo.com
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