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Instagram wants creators to focus on Reels over other content formats


Reels invites you to create interesting types and fun videos, which you can share with your family and friends and other people on Instagram. These days, Instagram is trying its best to promote reels content over the other on its app. It could be possible that Instagram is trying to get users of the TikTok app. Therefore, Instagram is much interested to get more people using its reels option just like on TikTok you see post and edit a 15 seconds video. The same format, Instagram is trying to give its users. Some users of Instagram have raised a point that why are they seeing less reach videos over the normal videos and posts of this app.

It is an assumption that Instagram’s focus on these reels could get the value and reach of other contents format in this app. Instagram has not made a statement like this but it is clear from different reports in which shows that Instagram’s normal post reach is getting a major drop.

The short video platform TikTok will get 1.2 billion active users in 2021 because people are liking short videos in seconds. Therefore, Instagram is also trying to engage more users with its app. Instagram is making its full effort to boost up its reel content whether some people do not like this format, because according to those people who do not like this content thinks that it is the same format as we have on the TikTok app.

Instagram is also providing some tips to its users on how they can make the best use of these reels’ clips. For instance, film reel content from reel camera from the app, put some hashtags, link into trends and put some good reactionary part, you can use a joke too, or may put some effects.

Instagram has made its don’t list in which it is focusing on not to use unapproved music and other stuff like dated reference etc., this could not be a good idea to show the importance of linking into trends. Instagram is also suggesting its users not to repost the TikTok clips on this app.

These are the major points that Instagram is suggesting, there are some other guidance points too which can make your reel content much better. You can get more information about reel contents simply, by watching more reel clips. You can search for Reel clips and ideas by using hashtags, etc.

Instagram is trying to make its Reel content more successful than TikTok.

Read next: Instagram’s New Upgrade Tells Users If Someone’s Using A Filter On Their Photos





This post was written by Arooj Ahmed and was first posted to Digital Information World



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