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Best Mailchimp alternatives for 2021

Teodor Nechita
by Teodor Nechita

Software Managing Editor

  • If you own a business and you need online visibility, you will need a good e-commerce tool.
  • While many use Mailchimp, there are plenty of those that think that other tools as better.
  • That is why we’ve created this list of what we consider to be the best Mailchimp alternatives.
  • Services like Omnisend or Sendinblue make for excellent Mailchimp alternatives.

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Getting your products and services known to the general public is no easy task, especially when there are plenty of competitors out there that offer similar services at similar prices.

Your only choice in that case is to either offer better services, which translates into more work, offer cheaper prices, which translates into lower revenue, or simply make yourself more visible, which seems to be the best solution.

Naturally, this makes email marketing tools like Mailchimp a Godsend, especially for small and medium business owners, but this service can sometimes be unavailable at times as well.

On the other hand, maybe you already use Mailchimp and just want to see if there’s something better out there. If you’re with the latter, then we’ve prepared a list of the best Mailchimp alternatives that you can find online.

All of the entries below are proven to do the same as Mailchimp, or more, and they were selected based on features, how easy they seem to control, and their price tag.

Which are the best Mailchimp alternatives available?

Topping off our list of best Mailchimp alternatives is Omnisend which, as you can p[probably tell from the name, is meant to advertise your business and services everywhere, and therefore be omnipresent.

Omnisend brings ecommerce marketing automation to an entirely new level, by upgrading all aspects of email marketing, SMS messaging and task automation, allowing you to focus on sales and not advertisements.

Pre-built automation for cart abandonment, welcome series, transactional emails, and more are some of the things that make Omnisend a self-sufficient service perfectly capable of handling many sales aspect for you.

The best part is that the service is available for testing during a free trial period, and you have complete access to all of its services, and not just some demo that doesn’t really give you an idea of what the final product looks like.



Focus on product development and customer service and let Omnisend handle sales and advertisements for you!

Digital marketing is a fickle area, and only those with the best tools have any chance of making a profit from it. Either that, or those that know exactly what tools to use, one great example being Sendinblue.

They have incredibly great prices as per number of contacts, far lower that those of Mailchimp, and they include a plethora of other services that aren’t available on Mailchimp, such as SMS marketing, or Transactional SMS.

It is also heavily automated in many aspects, allowing you to focus on other tasks as well, one great example being the fact that you don’t need to waste time creating customized notification emails, since these are handled.

Besides, their modern toolset allows your emails to always reach their destination thanks to IP pool management, a dedicated IP, and a sending test feature.



Your customers will always be a mere click away from your products, and you won’t even have to perform that click yourself!

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Each email marketing tool seems to focus on certain aspects, and when it comes to ActiveCampaign, it seems that the focus goes towards building solid emails and newsletters that are meant to draw in customers.

This is all thanks to the easy drag-and-drop email builder, a visual automation builder, an intuitive CRM for every branch of your business, and free support and training from one of the ActiveCampaign experts.

Other features this service has as opposed to Mailchimp include lead and contact scoring which lets it evaluate which are the most likely buyers so that it can focus on them.

Another neat feature is ActiveCampaign’s automation split-testing which allows you to test out which automated behaviors work best for your clients, allowing you to hit your mark each and every time.

Get ActiveCampaign

Making your products look good and presenting them in a favorable manner is pretty much essential if you ever want to make a sale, and that is the strong point of Benchmark.

It provides you with everything you need in order to make the most out of your growing client base, from tools that let you customize your product or service pages to automated responses and actions based on customer feedback.

It comes with an email builder, marketing automation features, landing page creation tools, reporting templates, integrations, and more.

Get Benchmark Email

This next entry is a multi-purpose tool that starts off as an email client, but with tweaks and integrations can be easily turned into a great e-commerce aid for business owners everywhere.

Features such as sending newsletters or massive amounts of emails in bulk are already something that Mailbird supports, and recurring email delivery, such as those that subscribe to your services are also supported.

When not dabbling in e-commerce, Mailbird makes for an excellent email client as well, allowing you a complete and customized overview of all of your emails from all accounts under a single window.



Get in touch with your customers faster, easier, and better with this greatly improved email client.

This pretty much wraps up our list of the best alternative services that you can use instead of Mailchimp.

If you know of any other tool that would deserve a place on our list, let us know by leaving us a message in the comments section below.

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This post was written by Teodor Nechita and was first posted to WindowsReport

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