Lagos, Nigeria

Benefits of Hiring a Professional Web Developer

The entire world is centered around the internet now. There is very little that you cannot do or find online, and you would be hard-pressed to find a single business that does not have a web presence.

In recent years, ‘ready-made’ websites have become popular. Rather than hiring web developers, people opt instead for services that provide templates. Hiring a web developer, however, is a much better option, and this page will hope to tell you why that is.

This page will tell you some benefits of hiring a professional web developer.

Let’s find out what those benefits are, shall we?


It seems in our modern age, where so much is readily available, that we forget the true beauty of craft and expertise. While the internet is not something you can hold in your hand, it is still something you can shape with your hand.

Rather than contributing to the ‘ready-made-revolution’, why not contribute to wed dev experts with years of experience, who can provide you with the best quality website that you can find. Everyone has templates, there’s nothing special about them, what is special, however, is expertise.

Strategic Planning

One of the benefits of a web developer is strategic planning. Not only do you get a well-designed and bespoke website you also get their insight onto how to draw traffic into your business, and potentially some SEO marketing.

Strategic planning is something every web developer is an expert in, for it is their business to know how websites work, and how to draw business into websites. The internet is their domain.

Strategic planning is something that you absolutely cannot get from ready-made website templates; it is something exclusive to custom web developers and the services that they offer.

High-Quality Website

A website made from a template is obvious and plain to see. A bespoke website, equally, is easy to see. A high-quality, bespoke website is something instantly recognizable, and you can tell from a mile away [figuratively, of course].

By investing in a web developer, you will get a high-quality website, unlike anything else that you could find online. This will mean that your customers will have positive interactions with your website and that it will be flawless.

This is something any aspiring business should want; a high-quality website screams professionalism. It is something you need.

SEO Optimization

A professional web-developer, when designing your website, will be able to optimize it for SEO. SEO is a very important aspect of business marketing, for if your website is not SEO optimized, you will wind up three or four pages into the Google search results.

Truthfully, nobody goes this far to find a website. The first or second page is the limit. A web-developer can optimize your website for SEO and ensure you are discoverable by people who are searching for the service that you offer.

SEO optimization is, undoubtedly, a huge benefit of hiring a professional web-developer and alleviates the burden of you having to do it yourself.

Google search homepage

Interactive Design

As was briefly touched upon in a previous paragraph, a custom website can be far more interactive and have far more features than one that has been created through a template can.

Interactive design is one of the things that will make your website stand out and that will draw in customers or consumers to your website. If your website isn’t interactive and is slow, web users will quickly leave.

An interactive design is something guaranteed to make them stay, even if they are not necessarily interested in the premise of your business.


A website created through a template is not reliable. There is a lot of room for error. A website created by a web-developer, however, is reliable.

A web-developer will provide a host for you, or recommend a host, meaning your website will stay up during peak internet hours. With templates, it is commonplace for websites to go down or be out of service during peak internet houses.

The reliability of websites created specifically for you are far superior to websites that are created by templates. Although with that said, you can host a templated website virtually anywhere, but there are many other reasons that a custom website is more reliable.


A web developer will be able to implement security measures that you would not be able to find with a ready-made website. The internet is like the wild west nowadays, with fraud gangs abounding its highways and byways.

Security is crucial, especially if you run an eCommerce website and want to ensure the safety of your customer’s details.

Security is at the forefront of any web-developers mind, and they will go above and beyond to provide you with a secure and non-vulnerable website.

Save Time

Business owners are busy people. Whether you are marketing, making sales, or just have areas of your business to focus on, you cannot be expected to sit there and design your website from scratch, or rather, create one through a hard-to-use template [which they always are].

You can save yourself a huge amount of time by simply relying on a web developer to design and create your website for you.

Relying on a web-developer is your best option and will ensure that you can focus on other areas of your business that need attention, instead of wasting hours and hours designing your website.

Save Money

Over time, template-websites become dated. With every update and new template available, you will spend money. You can, however, save yourself a lot of money by employing a web-developer.

Your website will stay relevant, stay up-to-date, and stay interactive. While web-developers do cost a bit of money to employ, the money spent is well worth it, and this will be reflected by how up to date your website stays.

You will end up spending far more on template updates and re-designs over the years than you would on one initial payment to a web-developer to create a bespoke website for you.

SEE ALSO: How Investing In Web Development Benefits Your Business

With this page, you should now understand why a web-developer is far superior to a ready-made website, as well as the benefits a web-developer can have. Web-developers are the best way to have your website designed.

This post was written by MokoWeb and was first posted to MokoWeb


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